What is Omnichannel Distribution in Logistics?
Omnichannel distribution in shipping is where a customer can place a purchase order for a product and receive it from any source that he or she chooses from.
In logistics, the main aim of omnichannel distribution is customer satisfaction through a single point of contact and a smooth flow of processes.
Omnichannel logistics is quite flexible and allows customers the following options:
- To place an order online and pick up the product from a store at a given location.
- To place an order online and have it delivered to the customer’s preferred address.
- Purchase a product from the store and have it delivered to the customer’s preferred address.
In omnichannel logistics, the customer does his purchase from a single point. It can be in-store, online, or both.
You might also like to read:
- What Is Dangerous Goods Declaration in Shipping?
- Understanding Block Stowage In Shipping
- What is Flexitank in Shipping?
- What Are OEM and ODM In Shipping?
- What is Shipped On Board in Logistics?
Disclaimer: The authors’ views expressed in this article do not necessarily reflect the views of Marine Insight. Data and charts, if used, in the article have been sourced from available information and have not been authenticated by any statutory authority. The author and Marine Insight do not claim it to be accurate nor accept any responsibility for the same. The views constitute only the opinions and do not constitute any guidelines or recommendations on any course of action to be followed by the reader.
Do you have info to share with us ? Suggest a correction
About Author
Hari Menon is a Freelance writer with close to 20 years of professional experience in Logistics, Warehousing, Supply chain, and Contracts administration. An avid fitness freak, and bibliophile, he loves travelling too.
Latest Maritime law Articles You Would Like:
Latest News
- What is the Purpose of DG Shipping?
- What are Logistics Risks?
- How Port and Terminal Operators Can Control Emissions?
- Minimum Quantity Commitment (MQC) and Liquidated Damages in Container Shipping: Concept and Relevance
- MARPOL (The International Convention for Prevention of Marine Pollution For Ships): The Ultimate Guide
- The Ultimate Shipping Container Dimensions Guide
Subscribe To Our Newsletters
By subscribing, you agree to our Privacy Policy and may receive occasional deal communications; you can unsubscribe anytime.