Maersk Line has been lauded for its early adoption of social media – being the first shipping company and one of the first B2B brands to engage actively in the space.
On Friday, September 25th Maersk Line was awarded the European Digital Communications Award for our social media presence in Berlin, Germany.
With over 750 submissions for the awards across a number of business-to-business and consumer sectors, Maersk Line stands alongside other winners such as Volvo, Mattel, Coca-Cola and Jyske Bank.
The jury recognised Maersk Line’s shift ‘from communications to commercial’ and the success in embedding social media in a company that, at first glance, doesn’t seem like a natural fit for social media.
“This is hugely exciting for Maersk Line” said Davina Rapaport, Maersk Line’s Pulse and Social Media Manager. “Determining social media’s contribution to a company like Maersk Line hasn’t been an easy task but we’ve managed to leverage our millions of fans into a channel through which we can extract bottom-line benefits for the company.”
“It goes beyond simply accumulating followers, it’s about curating the right conversations with the right groups” says Suruchi Sharma, Maersk Line’s Community Manager.
With over 2 million followers across a number of platforms, Maersk Line’s social media is vital for communicating to a number of key audiences including our customers, the shipping industry, the media, Maersk Line employees and of course, our fans. Maersk Line has been lauded for its early adoption of social media – being the first shipping company and one of the first B2B brands to engage actively in the space.
Below are the links to Maersk Line’s key social media channels: