Hyundai Heavy Industries (HHI), the world’s biggest shipbuilder and a leading construction equipment maker, announced today that it is exhibiting its new construction equipment models at CONEXPO 2017, one of the world’s major construction equipment exhibitions, in an attempt to gain further ground in the North American market.
At the expo, HHI presents an extensive range of equipment for the construction, utility and mining and quarrying industries highlighting Tier 4 / Stage IV models. The exhibition equipment line-up includes excavators, wheel loaders, rollers, and breakers meeting customers’ needs and environmental requirements. Of note, HHI set up VR reality zone for a 22 ton excavator (HX220L) and a 225 hp wheel loader (HL960) where customers can have an experience of operating the equipment by only sitting in the cabs with VR headsets.
Last year, HHI witnessed its brand recognition heightened in the North American construction equipment market by recording 17% sales increase compared to 2015, and by winning Highest Retained Value Award by EquipmentWatch, the world’s leader in data, insights and workflow tools for the heavy equipment industry, for its 158 hp wheel loader.
An HHI official said, “With the enhanced dealer networks and active sales promotion, we are targeting to increase sales by more than 20% in the North American market this year.”
Moreover, Hyundai Heavy Industries’ Construction Equipment Division is scheduled to be spun off as an independent company, tentatively named Hyundai Construction Equipment, by April this year. The spin-off plan is expected to serve as an opportunity for the company to sharpen competitiveness by streamlining its organization structure, improving management efficiency, and expanding R&D investment.