The CMA CGM Group and French wooden toys manufacturer VILAC have created a cobranding partnership and together launched a high quality wooden toy – “My first container ship” – for children over the age of 3. This beautiful item was designed according to the largest CMA CGM container ships. It was designed by CMA CGM, produced and sold by VILAC.
This wooden toy will be widely distributed in more than 12 countries including France, the USA, Italy, the UK and Indonesia. It will be available to order worldwide through VILAC distributors’ shops and on their websites (jouets-et-merveilles, jeuxetjouetsenfolie, bonhommedebois.com, Greenweez.com, Amazon, etc)
A wooden educational toy promoting maritime transportation
“My first container ship” is an educational toy to teach children how to stack shapes, and the first maritime themed wooden toy. It was designed according to CMA CGM largest container ships and was produced by VILAC – the French leading wooden toys manufacturer since 1911.
A symbolic partnership between two French companies
This cobranding partnership between VILAC – a company exporting worldwide its unique know-how –and CMA CGM – a leading worldwide shipping Group – is a new step in its brand notoriety reincorcement. Container ships are part of our daily life because they transport most of the convenience goods. From now, they will also be more visible in toy stores.