CMA CGM Introduces Simplified, Digital Spot Pricing
The CMA CGM Group, a world leader in shipping and logistics, is announcing a switchover in its spot pricing to a fully digital, instant and dynamic process. The Group is accelerating efforts to innovate and digitalize the sector, adapting constantly to meet its customers’ needs. As a result, they will benefit from greater agility in the face of a rapidly changing market and enjoy a smooth and intuitive experience. This latest step fits perfectly with the CMA CGM Group’s vision of reinventing shipping and logistics as reflected by its new Better Ways corporate tagline.
The CMA CGM Group’s pricing specialists now have the latest data analytics tools and capabilities at their fingertips, giving them greater visibility on demand levels. Harnessing their expertise, they can be even more responsive and better meet the needs of the Group’s customers.
An innovation homegrown in France and built on collaboration between CMA CGM and the Pricemoov start-up
Innovation is hard-wired into CMA CGM’s make-up, and the Group is working closely with its ecosystem of partners with complementary expertise to develop smarter, more secure solutions and deliver a smoother experience for users, be they customers or staff members.
The digital overhaul of CMA CGM’s pricing systems has been designed in conjunction with Pricemoov, a French start-up specialized in smart, dynamic pricing. The Group’s commitment to establishing French centers of excellence and applying French know-how around the world stands out in this collaborative venture bringing together the two French businesses’ combined shipping and logistics expertise, agility, cutting-edge technologies, and complementary perspectives and know-how.
SpotOn: an instant spot quote at a guaranteed price and priority space allocated on board the ship after booking
CMA CGM provides customers with access to the digitally-enhanced version of its spot pricing tool via SpotOn. This new entirely online product integrated with My CMA CGM simplifies the booking process and provides customers with an instant quote at a guaranteed price, plus priority access to the ship’s space as soon as the booking is confirmed.
SpotOn has already been available since July for all customers on CMA CGM’s and CNC’s shipping services on six trades: Asia–Europe, Mediterranean–Asia, Asia–East Coast of South America, Asia–West Africa, Indian sub-continent–Europe, Intra-Asia. Extension of this product to all the Group’s other trades and brands began on January 17 and will continue throughout the first six months of 2022. The new SpotOn online service is already popular among customers, accounting for over 60% of spot volumes, as it can instantly provide a quote for a given journey, with a transparent price that is guaranteed for 24 hours. Space on board the ship is then allocated on a priority basis as soon as the booking has been confirmed.
SpotOn also accelerates the booking process and gives customers priority status at the port of departure for container availability and loading.
Value-added services in the CMA CGM+ range can be accessed directly via SpotOn. Customers can sign up simply and rapidly and include them in their quote.
In particular, customers can opt for the ACT with CMA CGM+ services, a full range of solutions enabling them to reduce their environmental impact.
Olivier Nivoix, Group Executive Vice-President, Shipping, explained: “Accelerating innovation and digitalization is one of the key pillars of the CMA CGM Group’s strategy for meeting its customers’ needs by developing smarter, more secure solutions. This key digital transition in our pricing systems of shipping will provide our customers with greater flexibility so they can adapt to the rapid changes in the market, and it makes for a smoother user experience.”