CLIA Enters First-Of-A-Kind Partnership To Propel Cruise Growth In Southeast Asia

The Singapore Tourism Board (STB) and Cruise Lines International Association (CLIA), the cruise industry’s global trade organisation, announced a new three-year partnership that is aimed at boosting the increasingly vibrant cruising industry in Singapore and Southeast Asia. STB and CLIA will tap their complementary strengths to undertake travel agent training, augment destination marketing efforts, spur regional port development and exchange technical and regulatory best practices.

MBCCS Drone
Representation Image – Credits: stb.gov.sg

The three-year strategic partnership marks CLIA’s first collaboration with a National Tourism Organisation in the Asia-Pacific region. It comes at a time when cruising in Southeast Asia, home to some of the world’s fastest-growing economies, is fast picking up steam. CLIA’s most recent Asia Cruise Trends reported that Southeast Asia contributed close to 15 percent of Asia’s passengers.

In the first year of the partnership, STB and CLIA plan to conduct travel agent training in priority cruise markets such as Indonesia, Malaysia and India. With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents’ cruise sales skills overall and knowledge of Southeast Asia cruises, in particular. The partnership will leverage CLIA’s professional training capabilities and STB’s travel trade networks in the region.

“STB is pleased to enter into a partnership with CLIA that is both meaningful and strategic. As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances, to shape and spur growth in this region. We look forward to working closely with CLIA to develop Southeast Asia as a vibrant cruising destination,” said Mr Lionel Yeo, STB’s Chief Executive.

“CLIA is committed to supporting the developing cruise industry in Singapore and Southeast Asia. Our expertise in travel agent training, knowledge of best industry practices and extensive global networks will complement the Singapore Tourism Board’s regional expertise,” said Cindy D’Aoust, President and CEO, CLIA. “The STB has been a valuable partner for CLIA; through this further collaboration we will strengthen and grow the cruise industry in Southeast Asia.”

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

Reference: stb.gov.sg

Disclaimer :
The information contained in this website is for general information purposes only. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Do you have info to share with us ? Suggest a correction

Latest Shipping News You Would Like:

Get the Latest Maritime News Delivered to Your Inbox!

Our free, fast, and fun newsletter on the global maritime industry, delivered everyday.

Leave a Reply

Your email address will not be published. Required fields are marked *