Fortune Magazine recently ranked Maersk 38 on a list of companies that have made a sizable impact on major global social or environmental problems as part of their competitive strategy.
Maersk joined an impressive line-up of global companies recently when Fortune Magazine launched their ‘Change the World’ list, featuring well-known brands such as Google, Walmart, IKEA, and IBM.
Decoupling growth from resource consumption
The 38th spot on the list recognises primarily Maersk Line’s efforts to reduce energy consumption and CO2 emissions by over 40% since 2007 whilst growing overall volumes. An example of how a global business can decouple growth from resource consumption, and as a result generate significant bottom-line savings.
“For Fortune’s first ‘Change the World’ list, we’ve found 51 companies that have made a sizable impact on major global social or environmental problems as part of their competitive strategy. This list is not meant to be a ranking of the overall ‘goodness’ of companies or of their ‘social responsibility,’” states Fortune in launching the initiative. “Big corporations are complex operations that affect the world in myriad ways. The goal here is simply to shine a spotlight on instances where companies are doing good as part of their profit-making strategy, and to shed new light on the power of capitalism to improve the human condition.”
Raising the bar on efficiency
“It’s great to see that our cost leadership strategy is making headlines. We’ve come a long way, but our efforts won’t stop here,” says COO Søren Toft. “With our new CO2 target to reduce emissions by 60% in 2020, we will continue to raise the bar on carbon efficiency to the benefit of the environment and our bottom line. We will have to leverage all of the tools at our disposal and the coming years will be critical to achieving this stretched target. “
Global Head of Sustainability Signe Bruun Jensen adds, “It is an impressive list to be on. In Maersk Line, we believe in the growth of our company, but recognise that we must do so responsibly with respect for the wider economic, social and environmental impacts of our activities. Ultimately, we believe that this will future-proof our business; mitigating risk and associated cost on the one hand, while providing new opportunities to build preference and drive top-line growth on the other.”