International interest in Indian shipbuilding has raised quality demands and the need for industry experts in India. Therefore, Danish Marine System (DMS), a Danish supplier of selflevelling cement and sound reduction floors, has recently signed a contract with an Indian agent to accommodate the growing industry.
“The Indian ship building market is growing rapidly, and they are building both governmental ships, ferries and oilrigs. We also see shipyards signing contracts with global companies, which means that they are negotiating the future for the Indian ship building industry, and it looks good,” Lars Moeller, Export Manager at Danish Marine System, says.
Global orders, however, also mean higher requirements to comfort and safety onboard the ships.
“When signing international orders, the Indian shipbuilders will experience another level of demands from customers. It is, for example, important that ships have a high level of noise reduction and they must be built with fireproof materials.” Lars Moeller explains. He continues: “Our new agent will work as a counsellor as well as facilitator for our products because he can guide the customers so that they fulfill requirements in regards to our products.”
Draws from Asian experience
Danish Marine System has several years of experience from Asian markets.
“We have offices in China, Singapore and the Philippines, which are the major Asian shipbuilding nations. Here, we have large success with establishing our own storage facilities so we can deliver orders within hours, because we know that fast delivery is crucial to our customers projects,” Lars Moeller explains.
Danish Marine System also plans to build a stock in India once the first orders start settling in.
“We expect to establish storage facilities in India in 2016. Most of our products are long lasting, which means that we can store products on export markets. Having products in stock is an advantage to our customers because if they want 20 tons of cement we can deliver the same day,” Lars Moeller says.