What is Omnichannel Distribution in Logistics?

Omnichannel distribution in shipping is where a customer can place a purchase order for a product and receive it from any source that he or she chooses from.

In logistics, the main aim of omnichannel distribution is customer satisfaction through a single point of contact and a smooth flow of processes.

Omnichannel logistics is quite flexible and allows customers the following options:

To place an order online and pick up the product from a store at a given location.
To place an order online and have it delivered to the customer’s preferred address.
Purchase a product from the store and have it delivered to the customer’s preferred address.

In omnichannel logistics, the customer does his purchase from a single point. It can be in-store, online, or both.

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